Brand & Website Designer Helping Founders Build with Clarity

Emotionally driven. Strategically backed brand systems
for small businesses ready to scale.

A CLEAR FRAMEWORK FOR GROWTH

I use a clear brand framework to help small businesses grow.
Every decision is intentional, emotionally driven, and backed by strategy.

BRANDS THAT SCALE

Selected projects showing real strategy and results

CALI ELECTRIC CHARGERS

View All Case Studies

EXPLORE MY SERVICES

Explore the range of services we offer to elevate your business.

Logo Design

Distinctive, strategic logos designed to reflect your brand’s personality and make a strong first impression that lasts.

Brand Identity

A cohesive visual system: colors, typography, and design elements, that brings your brand to life and keeps it recognizable everywhere.

Web Design

Modern, user-focused websites that are visually compelling, easy to navigate, and built to convert visitors into customers.

Packaging Design

Eye-catching, functional packaging that tells your brand story and stands out on shelves and in digital marketplaces.

Digital Marketing

Creative, data-driven marketing strategies that build brand awareness, drive engagement, and support business growth.

SEO & AI Optimization

Search and AI-ready optimization that improves visibility, helps the right audience find you, and keeps your brand competitive online.

START WITH CLARITY

Not sure where to begin? Download a guided self-assessment
to quickly uncover gaps in your brand and messaging.

Assessment

Worksheet

Meet Roger

I’m Roger Zapata, a branding specialist and founder‑to‑founder partner based in California.

I help small businesses scale by building emotionally driven, strategically backed brand systems that create clarity, recognition, and measurable growth.

Ready to build with clarity?

Work With Me